Maintaining an online presence is one key way to score business points. Unfortunately, most small businesses still find it hard to set up business websites. It is also understandable why. The cost of setting up and maintaining customized websites can be quite high. However, if you run a small business and wish to start on your path to online visibility, there is an easy way in. You should consider beginning with WordPress, more so for the reasons below.
1. Ease of setup
WordPress has been and still remains the premier blog and small business website provider due to its ease of setting up an account. To begin with, setting up an account on WordPress is free. Also, the setup process is quite fast. In less than 15 minutes you can have an account fully set up and ready to go. All it takes is a little research on the internet. Here is a look at how easy WordPress is to set up.
For management purposes, WordPress offers its users two different account options. The first option is the WordPress hosted choice. This option will only require you to carry out minor theme customizations on the website. The self-hosted option is the second alternative offered on WordPress. With this choice, you will be expected to manage more aspects of the website functionality. This will range from choosing the host to managing the system analytics. Needless to add, both options are still less demanding than using a bespoke website.
3. Online support community
Due to its widespread use, WordPress boasts of a large online community. This offers a major advantage when it comes to resource and help topic search for new users. As such, you are not likely to get stuck whenever you encounter challenges while maintaining your business website.
4. Ready SEO optimization
If you truly wish to make headway online you need to understand how to integrate search engine optimization into your website. By default, WordPress offers you the simplest and most casual way of integrating SEO optimization to your website even with limited technical skills. Thus, WordPress makes it easy for customers to find you on search pages, even as you learn how to personally optimize your web pages. Additionally, there are numerous WordPress associated plugins aimed at enriching your website’s SEO capabilities.
5. Wide and rich variety of designs
WordPress grants you a sure way to create a lasting impression. It has so many attractive and customizable themes. In addition to the themes, you also get the opportunity to use handy plugins to give your website heightened features. So whether it is stats analysis or a uniquely modified contact form, WordPress has got you covered.
As a small business owner, most of your effort should be channeled towards growing your business. Online presence is just but one of the paths to growing your customer base. Still, your website should not take a lot of your time and effort. What’s more, it needs not dent your bank balance and pocket. If you fear wasting time, effort or money on a website, it is worth trying out WordPress first.