Month: August 2017

WordPress is the Perfect Choice for Your Small Business Site

WordPress is the Perfect Choice for Your Small Business Site

Maintaining an online presence is one key way to score business points. Unfortunately, most small businesses still find it hard to set up business websites. It is also understandable why. The cost of setting up and maintaining customized websites can be quite high. However, if you run a small business and wish to start on your path to online visibility, there is an easy way in. You should consider beginning with WordPress, more so for the reasons below.

1. Ease of setup

WordPress has been and still remains the premier blog and small business website provider due to its ease of setting up an account. To begin with, setting up an account on WordPress is free. Also, the setup process is quite fast. In less than 15 minutes you can have an account fully set up and ready to go. All it takes is a little research on the internet.  Here is a look at how easy WordPress is to set up.

2. Management

For management purposes, WordPress offers its users two different account options. The first option is the WordPress hosted choice. This option will only require you to carry out minor theme customizations on the website. The self-hosted option is the second alternative offered on WordPress. With this choice, you will be expected to manage more aspects of the website functionality. This will range from choosing the host to managing the system analytics. Needless to add, both options are still less demanding than using a bespoke website.

3. Online support community

Due to its widespread use, WordPress boasts of a large online community. This offers a major advantage when it comes to resource and help topic search for new users. As such, you are not likely to get stuck whenever you encounter challenges while maintaining your business website.

4. Ready SEO optimization

If you truly wish to make headway online you need to understand how to integrate search engine optimization into your website. By default, WordPress offers you the simplest and most casual way of integrating SEO optimization to your website even with limited technical skills. Thus, WordPress makes it easy for customers to find you on search pages, even as you learn how to personally optimize your web pages. Additionally, there are numerous WordPress associated plugins aimed at enriching your website’s SEO capabilities.

5. Wide and rich variety of designs

WordPress grants you a sure way to create a lasting impression. It has so many attractive and customizable themes. In addition to the themes, you also get the opportunity to use handy plugins to give your website heightened features. So whether it is stats analysis or a uniquely modified contact form, WordPress has got you covered.

As a small business owner, most of your effort should be channeled towards growing your business. Online presence is just but one of the paths to growing your customer base. Still, your website should not take a lot of your time and effort. What’s more, it needs not dent your bank balance and pocket. If you fear wasting time, effort or money on a website, it is worth trying out WordPress first.

Make Your Images Web Perfect with Photoshop

Make Your Images Web Perfect with Photoshop

They say a picture paints a thousand words: thus, the better the picture, the better story it tells.  You may have come across a beautifully written article but with a picture that doesn’t seem to complement what has been written. If it were a picture of a tourist spot that you had on your bucket list, you might have second thoughts about going ahead with the trip.

Conversely, if you were the one to do the post, you would want to have an image that can elicit a positive reaction.  So how do you make your images web perfect? After doing your general make-over, let me help you make your images alive with the following easy steps:

1. Make the colors come out. Select the image you want to enhance and open it in Adobe Photoshop. With your image in the background, right click on the “Layer Window” and click on ‘Duplicate Layer’. Click on the newly created layer and then select ‘Multiply’ from the ‘Blend Mode’ located on the drop down box at the upper left corner of the “Layer Window”. The resulting image will be one of darker, more striking colors.

You may now go to Image>Adjustments>Shadows/Highlights and drag the Shadow slider all the way back to the right: after doing this, hit OK. Notice that the only the darker parts of the duplicated image are reduced. If the resulting image is still too dark, you can remedy this by reducing the opacity to your preference: try experimenting between 50-60% opacity to see what would look better.

2. Boost colors by area. You might feel that some parts of the image may look pale and some parts too colorful to look normal. To boost a color, you may press ctrl+alt+shift+e to combine the 2 layers of images you are working on (creating a third image) without necessarily “erasing” the other 2 you were working on originally.

You will then have to go to Image>Adjustment>Color Balance. To boost your colors, you have to determine the specific color you want to boost and move the slider to the desired hue. Click on Midtones if you want just a color boost; otherwise, click on highlights to add more pomp.

When you boost a color in an image, the color you are boosting will affect all parts of the picture so that there will be portions that will be darker than needed. To remedy this, you may use the eraser tool to erase the portion of the image that you would want retained in its original color. Do as many tweaks on the image as you wish to attain the “correct” color you wish. Then, adjust the brightness of the image.

3. Flatten, Resize and Sharpen. With the many layers you have, you would want to create that one “perfect” image. Thus, you need to flatten your layers into one picture. Layer>Flatten Image. After you have your “Image”, select the size by going to Image>Image Size. Standard dpi for web images is 72. Select your width and this would automatically adjust the height. Lastly, do your final touch by clicking Filter>Sharpen>Unsharp Mask tool! Picture perfect!